Why was I asked for proof of ID?

hmv are particularly diligent with regards to the sale of certificated products. Selling an age-restricted product to a customer who is under the age limit can cause upset or offence to the customer or their guardians. 

If a member of our staff is at all unsure about the age of a customer when selling certificated products, they will refuse the sale unless you are able to produce valid photographic identification such as your current Passport or Driving License.

As a responsible retailer, we operate a THINK 21 scheme to make sure age-restricted products don't fall into the hands of anyone who's underage. 

If ID is requested and can't be produced we have no option but to refuse the sale.